Positioning Southwest Airlines through employee branding

As the field of employee branding has begun to unfold, more and more executives have become interested in how this process can help them achieve a competitive advantage for their organizations. This article explains how employee branding works and how it can be utilized to position the organization in the minds of customers, employees, and other stakeholders. A contextual analysis of its use as a source of sustainable competitive advantage at Southwest Airlines is presented. Finally, key success factors are identified for those who wish to make employee branding a strategic focus within their organizations.     

Sustainable consumer empowerment through critical consumer education: a typology of consumer education approaches

It has always been assumed that consumer education serves the purpose of empowering people in their consumer role. This paper reviews the conventional understanding of consumer education and empowerment and then suggests an alternate approach. The argument is made for consumer education that helps people find their inner power and social potential to challenge the status quo, to change the system from a holistic perspective. Consumer empowerment of this type is totally self‐sustaining. Once learned, it cannot be unlearned. This form of sustainable consumer empowerment is the preferred direction for the future of consumer education.     

中国股市反应偏差的投资者心态模型

在行为金融学理论中,投资者心态模型将投资者的心理偏差当作反应偏差的源泉,但这些投资者心态模型对于发展时间较短、具有区别于成熟市场的独特市场制度和社会环境的中国股票市场而言,存在适用度问题。分析中国股票市场投资者普遍的投机心理等要素,运用改进了的HS模型,根据股票市场的习惯,分别对一个牛市周期和熊市周期进行验证得出,投机心理支配下的机构投资者和个人投资者的相互作用是导致反应偏差的主要原因。     

Measurement of Variables Involved in the Design of a Training Study: Practical Experience Undertaken in a Sports Organisation

This article describes the process for preparing a survey, which will be used to measure relevant variables, which are involved in a study of training needs in a Spanish sports organisation. The variables which have been considered are: problems and difficulties in carrying work of specific positions; “strong points” in carrying out this work; usefulness of the training received in facing and solving the above-mentioned problems and difficulties; usefulness of the training received in acquiring and strengthening these “strong points” in carrying out work; opinion and suggestions with respect to future training. Due to the applied nature of the study, a data collection methodology was designed which was based on interviews and group discussions with a representative sample of workers. Finally, the predictive capacity of perception, which workers have, of their motivation at work was clearly shown in order to then identify different attitude and conduct patterns.     

论老年人力资源的开发与利用

随着我国人口老龄化进程的加快,我国空巢老人家庭发展迅速。老年人口已成为我国不可忽视的重要问题之一,如果不及早采取正确的和有效的措施,就会给社会经济发展带来不利的影响。开发和利用老年人力资源实现老有所为,是综合治理人口老龄化的积极对策与战略措施。本文阐述了人口老龄化对我国老年人力资源开发的机遇及挑战,特别论述了老年再就业的可能性和重要性以及因此而产生的社会效应,并对我国的老年人力资源开发工作提出一些建议。     

对企业技术创新自我实现的经济学分析

本文从经济学的理论角度分析了企业技术创新自我实现的可能性。分析发现：产品被成熟生产后的产量与资本报酬和资本边际生产率的大小有直接关系。因此，企业发展内部本身就可以通过市场供需调节来实现创新的循环和延续。从这一点上说，国家对于企业技术创新的鼓励政策应该更加依靠市场机制的作用。     

心理授权与员工创新行为的关系——心理契约新视角的中介作用

本文研究心理授权对员工创新行为的影响,并引入了员工感知到的“员工对组织的责任”这一心理契约视角为中介变量,通过对不同行业企业进行调查,共收集312份问卷,进行实证研究发现,工作意义、自我决策、自我效能感、影响力对员工创新行为有正向影响;心理契约在工作意义、自我效能感对员工创新行为的关系中起完全中介作用,在自我决策、影响力对员工创新行为的关系中不起中介作用。     

我创新因为我是主人翁:心理所有权对创新行为影响机制的被调节中介研究

以华南地区40个制造型企业的529名员工为样本,通过构建被调节的中介模型,分析心理所有权对创新行为的影响以及该影响的具体作用机理。研究发现:心理所有权对创新行为存在显著正向影响;义务感知在心理所有权对创新行为的影响过程中具有显著中介作用;工作压力在义务感知对创新行为的影响过程中具有显著负向调节作用;工作压力对整个中介模型具有显著负向调节作用。     

“Skankalicious”: Erotic Capital in Women's Flat Track Roller Derby

Erotic capital refers to the use of sexuality for personal gain and has been theorized as a particular source of power (some) women can leverage to advance their interests (Hakim, 2011 Hakim, C. (2011). Erotic capital: The power of attraction in the boardroom and the bedroom. New York, NY: Basic Books. [Google Scholar]). With its overt sexuality, women's roller derby provides an ideal opportunity to investigate erotic capital. Locating erotic capital within a specific time, space, and context, I draw upon third-wave feminism and use in-depth conversational interviews and participant observation to reveal ways “derby girls” perform their sexuality and use it to advance their collective and individual interests. This analysis introduces erotic capital to the leisure literature and demonstrates the intentionality of women's resistance to, and reproduction of, gendered stereotypes, particularly with respect to sexuality. In so doing, the findings highlight a need for rethinking traditional conceptualizations of empowerment whereby resistance equals empowering and reproduction equals disempowering, and initiates a new direction for feminist scholarship in this regard.     

基于师生心理契约量表的高校本科生学习行为评价及引导

“大数据时代”的时代背景下,统计学作为一门搜集和分析现象数量特征的方法论科学正面临着一轮新的机遇与挑战,因此培养高素质创造型统计学人才成为经济和社会发展的关键。基于此,以统计学专业为例,选取东、中、西部三所财经类高校统计学专业师生为调查样本,采用师生心理契约量表,分别从教师与学生视角评价学生各类学习行为履行情况,讨论统计学专业本科生学习行为中的优势与劣势,测度对综合学习素质影响大和与其相关性强的因素,探讨教师与学生评价的契合程度,并据此提出了具体的提高本科生学习素质的策略性意见,为各高校有针对地改进学生管理模式和提高学生培养质量提供参考建议。